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Bridal white dresses are actually a colour called ivory.
White comes in many different shades and so do wedding dresses.
About half of the wedding sample gowns are in ivory, the other half are in a speciality colour like antique white, cream, and off-white rather than stark white. .
Wedding dresses tend not to come in a true white, because they look cheaper to the eye. True white wedding dresses have a blue undertone and are usually worn by children more than brides.
Thes bridal dresses look more elegant and expensive than a true white dress.
Many brides think they want the traditional white dress but they usually what a shade of white that is more ivory than white.
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